Kloster Syd · Stedet Tæller X
Holmsland Hotspot
A new meeting place for locals and visitors. For generations, the car park at Brugsen (the supermarket) has been a natural place to meet. Now Brugsen has moved out of Kloster, so we need a new one.
Status: fundraising under way
DKK 4.825 million of DKK 9.65 million
Ny Carlsbergfondet (DKK 3,446,000) and Realdania (DKK 1,379,000) are funding 50% of the budget, but only if the rest is found. The remaining money must come from private foundations, and a fundraising group has been set up. Source: holmsland.dk/hotspot, last updated 10 March 2026.
Do you have experience with fundraising? Then the project could surely use your help.
What will it be used for?
Holmsland Hotspot is meant to be used for many things and by people of all ages. It is first and foremost for locals, but tourists and visitors are welcome.
More life for Brugsen
If the activities also draw tourists, Brugsen gets more customers and can stock more goods on its shelves. It might even bring new shops and jobs.
More room for the surfers
Kloster Surfspot is a few hundred metres from Holmsland Hotspot. There is not enough room there, and that bothers both tourists and locals. Hotspot can give the surfers better conditions right next door.
The timeline so far
Two strands that meet in Kloster Syd: the master plan with the new Brugsen, and the artwork Holmsland Hotspot.
Holmsland Hotspot newest first
Spring 2027 · planned
Holmsland Hotspot officially opens
Planned. We hope to inaugurate it in 2027, once the DKK 9.65 million has been raised.
Today
This is where we are now
Fundraising is under way. The latest status on holmsland.dk is from 10 March 2026.
3 January 2026
The final drawings are presented
Just under 200 people came by Brugsen for coffee, almond ring cake and a chat with the steering group about the new drawings. The biggest change is that the artwork has been made a little smaller, so you can still see Brugsen.
23 August 2024
Hotspot at Kulturmødet 2024
At Kulturmødet on Mors, Ny Carlsbergfondet and Realdania invited people to a talk about art, architecture and new meeting places in the countryside. Two Holmsland residents talked about what it is like to take part in Stedet Tæller X.
23 May 2024
Kick-off meeting for Holmsland Hotspot
A good handful of Holmsland residents attended the kick-off meeting in Copenhagen. There they agreed who does what. The artist team, Realdania, Ny Carlsbergfondet and the consultants Niras were also there.
8 May 2024
Local celebration
Around 200 Holmsland residents came by Holmsland Idræts- og Kulturcenter to celebrate the winning idea. There were models and drawings of Hotspot, the new Brugsen and a future footgolf course.
2 May 2024
The winning idea is revealed
Team Mette Winckelmann won with the best proposal for an artwork. The winner was announced in Carlsbergbyen in Copenhagen, and the community association and the Brugsen co-op society were there.
December 2023
The competition is launched
Three teams of artists and architects look at the field south of Kloster. The competition for the best idea gets under way. The deadline is 5 February 2024.
Summer 2023
Kloster is selected for Stedet Tæller X
Some Holmsland residents apply to Realdania and Ny Carlsbergfondet to have Kloster Syd included in Stedet Tæller X. Eight places in Denmark are to be given a boost through architecture, art or both. The project is named Holmsland Hotspot.
Kloster Syd in logical order (no dates)
Date not stated
Kloster applies to become a transformation village
The settlement committee applies to the municipality to have Kloster designated a transformation village (a municipal designation). There is great interest in moving to Kloster, but the local plan stands in the way of the town growing.
Date not stated
The Rural District Council recommends Kloster
The Rural District Council recommends that Kloster and Hoven become transformation villages. For Kloster, this means, among other things, that Brugsen can move to a good site on Søndervig Landevej.
Date not stated
The municipality says yes to building in Kloster Syd
The Finance Committee and the Technical and Environmental Committee follow the recommendation. Formally, Kloster does not become a transformation village. But the municipality agrees that homes and businesses can be built in Kloster Syd.
2021
Kloster gets a master plan
The town council approves a master plan for the town: “Kloster – en levende landsby unikt placeret” (Kloster – a living village, uniquely located). Among other things, it provides for a local plan to be drawn up for the southern part of Kloster.
Date not stated
Work starts on a new local plan
The Kloster Syd working group persuades the Finance Committee to back a new local plan. Six hectares of land are to be used for homes, businesses, shops and leisure.
Date not stated
The town council adopts local plan 491
A grocery shop may now be built on Søndervig Landevej. The local plan also makes room for rental housing, a small campsite and one more shop of 800 m².
Date not stated
Ground broken for Brugsen
Date not stated
Brugsen officially opens
Date not stated
Footgolf officially opens
Holmsland.dk gives no dates for the Kloster Syd strand; only the master plan (2021) is dated, in another text on the page.
Photos on the timeline: from holmsland.dk, photographer not stated (to be clarified).
The artist team explains
The illustrations were made by visual artist Mette Winckelmann together with the architects Sophie Sahlqvist and Martin Winther. The final design will be worked out jointly by the artist team and the local project group.
Stedet Tæller X
Holmsland Hotspot grew out of the Stedet Tæller X competition, launched by Realdania and Ny Carlsbergfondet. The presentation video was made by the foundations.
Frequently asked questions
Won’t the artwork block the view of Brugsen?
The artwork is designed so that Brugsen can still be seen from the main road, so the shop does not lose a large customer base of passers-by. The chair of Holmsland Brugsforening sat on the judging panel, and Brugsen’s manager has been involved as a consultant.
When will it be finished?
First, DKK 9.65 million has to be raised. Once that is in place, construction begins. We hope it can be inaugurated in 2027.
Where does the money come from?
The DKK 9.65 million must come from private foundations. A fundraising group has been set up.
Organisation
A local steering group with representatives from Holmsland Brugsforening and Holmsland Sogneforening (project owners) and Holmsland Udvikling ApS (landowner) has overall responsibility. The project manager is architect Martin Winther, and the client adviser is Niras.
The steering group’s names and contact details are on the current site; private phone numbers and email addresses have been left out of the concept. Contact the project at hotspot@holmsland.dk.
Documents
- The judging panel’s assessment of the winning proposal (PDF, in Danish) (opens in a new window)
- Letter of recommendation from the municipality and the Rural District Council, 19 March 2024 (PDF, in Danish) (opens in a new window)
- Press release, 2 May 2024 (PDF, in Danish) (opens in a new window)
- Press release, 6 January 2026 (PDF, in Danish) (opens in a new window)
- Competition programme (PDF, in Danish) (opens in a new window)
- Ny Carlsbergfondet: Holmsland Hotspot (opens in a new window)
- Realdania: Vinderne er fundet (åbner i nyt vindue)
- Ny Carlsbergfondet (opens in a new window) · Realdania (opens in a new window)